Sift Research is an independent, third-party research organization commissioned by a major automotive manufacturer to collect consumer opinions. Automotive manufacturers regularly conduct research with vehicle owners to help guide future vehicle development. Your feedback represents the voices of thousands of other owners, so your opinions are valuable and will be used to help build the next generation of vehicles.

We have two studies available, and you are able to participate in both, if you wish. Please read the information about each study below and complete the qualifying surveys for the studies with which you are interested in participating. Each study has its own qualifying survey so make sure to complete both if you wish to participate in both.

Vehicle Design and Concept Evaluation Survey

  • This research study will run from May 11-13 in Irvine, with various start times available each day.

  • $200 compensation for about 90 minutes.

  • In the survey, you will provide feedback about your current vehicle and your future vehicle needs so that we understand more about you, your driving habits, and what you look for in a vehicle. You will also evaluate several vehicle concepts and features, telling us what you like and dislike about each. The survey will be conducted on a tablet computer with a group of about 15 others. The group will proceed through the survey at the same pace, as a staff members displays the vehicle concepts and features on a large TV screen.

  • The qualifying survey should take about 15 minutes to complete.

Test Drive Vehicle Evaluation

  • This research study will run from June 2 - 6 in Irvine, with 9:30 AM, 1:30 PM, and 5:00 PM start times available each day.

  • $250 compensation for about 3 hours.

  • For the drive evaluation, you will have the opportunity to test drive four different pickup trucks. The test drive will be conducted on a pre-established course on city streets and highways in the Irvine area. The drive course will last about 30-minutes for each truck and you will have an interviewer riding along with you giving directions and asking questions.

  • The qualifying survey should take about 5 minutes.

Start Qualifying Survey for Design/Concept Survey
Start Qualifying Survey for Design/Concept Survey
Start Qualifying Survey for Test Drive Evaluation
Start Qualifying Survey for Test Drive Evaluation

Please note the following:

There is no compensation for completing the qualifying surveys; these are only to determine if you are eligible for the in-person experiences. Not all will qualify so we thank you in advance for your time.

The password provided on your postcard will work for both qualifying surveys.

Payment will be made in the form of a digital gift card, which will be sent to you via email once you finish. The gift card is redeemable at hundreds of different vendors (Amazon, Target, and many more), or it can be redeemed as a Visa and used anywhere Visa is accepted (you can request a physical Visa card be sent to you in the mail or you can use it as a digital Visa card).