Sift Research is an independent, third-party research organization commissioned by a major automotive manufacturer to collect consumer opinions. Automotive manufacturers regularly conduct research with vehicle owners to help guide future vehicle development. Your feedback represents the voices of thousands of other owners, so your opinions are valuable and will be used to help build the next generation of vehicles.

We have a vehicle evaluation research study taking place in Torrance, CA on February 5 and 6, 2026. We first need to ask some questions to see if you match our respondent profile. Please read the details below and then click the button to complete the qualifying survey.

  • February 5-6, 2026 in Torrance, CA.

  • $225 total compensation: $200 for participating in the 2-hour in-person survey and $25 for completing a 10-15-minute online pre-survey.

  • For the in-person survey, you would evaluate several display vehicles by completing a survey on a tablet computer, telling us what you like and dislike about each vehicle. One of these vehicles is confidential and has not been released to the public so your opinions will help shape the ultimate design and marketing of this vehicle. In the survey, you would also provide feedback about your current vehicle and future vehicle needs so that we understand more about you, your driving habits, and what you look for in a vehicle.

  • The survey is self-administered; meaning, we hand you the tablet computer, and the survey will instruct you what to do.

  • Enter the password from your postcard when instructed.

Start Qualifying Survey

Please note the following:

There is no compensation for completing the qualifying survey; this is only to determine if you are eligible for the in-person survey. Not all will qualify so we thank you in advance for your time.

The qualifying survey should take 5-10 minutes to complete.

Payment for the in-person survey is made in the form of a digital gift card, which will be sent to you via email once you finish. The gift card is redeemable at hundreds of different vendors (Amazon, Target, and many more), or it can be redeemed as a Visa and used anywhere Visa is accepted (you can request a physical Visa card be sent to you in the mail or you can use it as a digital Visa card).