Thank you for your interest in our automotive research study.

Sift Research is an independent, third-party research organization commissioned by a major automotive manufacturer to collect consumer opinions. Automotive manufacturers regularly conduct research with vehicle owners to help guide future vehicle development. Your opinions represent the voices of thousands of other owners, so your opinions are valuable and will be used to help build the next generation of vehicles.

We are conducting Focus Group Discussions in Irvine, CA from October 15 to 18, 2025.

These Focus Groups will last about 2 1/2-hours each and you will be compensated $300 for your time and opinions. The groups will consist of 2-3 other people and the discussion will be led by one of our professional moderators. We will discuss a variety of automotive topics like vehicle usage, driving habits, future vehicle needs, etc.

We first need to confirm you match the profile of our target consumer, so we ask that you complete a short qualifying survey. The survey should take 10-15 minutes to complete.

Please click the ‘Start Survey’ button below to see if you qualify for participation.

Please note the following:

• There is no compensation for completing this online, qualifying survey; this is only to determine if you are eligible for the Focus Groups. Not all will qualify so we thank you in advance for your time.

• Payment for participating in the Focus Group will be made in the form of a digital gift card, which will be sent to you via email once you finish. The gift card is redeemable at hundreds of different vendors (Amazon, Target, etc.), or it can be redeemed as a Visa and used anywhere Visa is accepted (you can request a physical Visa card be sent to you in the mail or you can use it as a digital Visa card).