Thank you for your interest in our automotive research study.

Sift Research is an independent, third-party research organization commissioned by a major automotive manufacturer to collect consumer insight data. Automotive manufacturers regularly conduct research with vehicle owners to help guide future vehicle development. Your opinions represent the voices of thousands of other owners, so your opinions are valuable and will be used to help build the next generation of vehicles.

This study is being conducted to help a major vehicle manufacturer learn more about the current performance vehicle market. This automotive manufacturer currently has a performance line, and they rely on feedback from owners like you to help improve these vehicles.

We have an approximately 25-minute online survey, where we will ask for feedback about your current vehicle(s) and opinions of other performance vehicle brands/lines.

We are looking for a specific type of consumer to participate so we need to ask some questions to see if you match our profile. If you do match our profile and qualify to participate in the main survey, you will be emailed the main survey link separately.

This qualifying survey should take 5-10 minutes to complete.

Please note the following:

  • There is no compensation for completing this qualifying survey; this is only to determine if you are eligible for the main, 25-minute survey. Not all will qualify so we thank you in advance for your time.

  • The 25-minute stated completion time for the main survey is an average. Some people may finish quicker, while others may take longer, but most people finish in 20-30 minutes.