Thank you for your interest in the Mercedes CLE owner research study.
Sift Research is an independent, third-party research organization commissioned by Mercedes-Benz to collect consumer insight data. Mercedes-Benz regularly conducts research with owners of their vehicles to help guide future vehicle development. Your opinions represent the voice of thousands of other CLE owners, so your opinions are valuable and will be used to help build the next generation CLE.
We have two opportunities available exclusively for CLE owners - a 2-hour online Focus Group and a 15-20 minute Online Survey. Details about each activity are described below.
Focus Group
The Focus Group will consist of 2-3 other CLE owners and the discussion will be led by one of our professional moderators. We will discuss a variety of automotive topics like vehicle usage, driving habits, future vehicle needs, likes/dislikes of your current CLE, etc. The Focus Groups will be held on May 21 and 22, 2025 at 9:00 AM Pacific / 12:00 PM Eastern and 12:00 PM Pacific / 3:00 PM Eastern each day. The discussions will last about 2-hours each.
Before participating in the Focus Group, participants are required to complete the 15-20 minute online survey and also complete a short assignment. The additional Short Assignment requires you to record some video in your CLE and answer a few other car related questions. This Short Assignment should take about 15-minutes to complete. Total compensation for your participation would be $350 ($250 for the Focus Group, $50 for the Online Survey, and $50 for the Short Assignment).
Online Survey
The survey topics will be similar to the Focus Group, but no talking required. We will send you a link to complete the survey in the comfort of your home, at your own pace. Insights will be gathered via rating scales, multi/single-select questions, open-ended questions, etc. The survey averages about 15-20 minutes and you will receive $50 as compensation. Note: Focus Group participants are required to complete the Online Survey, but you may choose to only complete the Online Survey if you are not comfortable talking in a group setting, or if you are unavailable for the group dates/times.
We first need to confirm you match the profile of our target consumer, so we ask that you complete a short qualifying survey. The survey should take 5-10 minutes to complete, and if you match our profile and qualify to participate in the Focus Group or Online Survey, we will follow up via phone to provide further details.
Please click the ‘Start Survey’ button below to see if you qualify for participation.
Please note the following:
There is no compensation for completing this online, qualifying survey; this is only to determine if you are eligible for the online Focus Group and/or Online Survey. Not all will qualify so we thank you in advance for your time.
Payment for the Focus Group and Online Survey will be made in the form of a digital gift card, which will be sent to you via email once you finish. The gift card is redeemable at hundreds of different vendors (Amazon, Target, etc.), or it can be redeemed as a Visa and used anywhere Visa is accepted (you can request a physical Visa card be sent to you in the mail or you can use it as a digital Visa card).