Thank you for your interest in our research study taking place March 28-30, 2025 in East Rutherford, NJ. Please read below for more information.
The entirety of the in-person research study consists of an approximately 2-hour survey. In the survey, you will provide feedback about your current vehicle and your future vehicle needs so that we understand more about you, your driving habits, and what you look for in a vehicle. You will also evaluate several vehicle concepts and features, telling us what you like and dislike about each. The survey will be conducted on a laptop computer with a group of about 10-15 others. The group will proceed through the survey at the same pace, as one of our staff members displays the vehicle concepts and features on a large TV screen.
We are looking for a specific type of consumer to participate, so we need to ask some questions to see if you match our profile. The survey should take 5-10 minutes to complete. If you do match our profile, and qualify to participate in the in-person research event, we will provide further details at the conclusion of the qualifying survey.
Please click the ‘Start Survey’ button below to see if you qualify for participation.
Please note the following:
There is no compensation for completing this online, qualifying survey; this is only to determine if you are eligible for the in-person survey. Not all will qualify so we thank you in advance for your time.
Payment for the in-person survey will be made in the form of a digital gift card, which will be sent to you via email once you finish. The gift card is redeemable at hundreds of different vendors (Amazon, Target, etc.), or it can be redeemed as a Visa and used anywhere Visa is accepted (you can request a physical Visa card be sent to you in the mail or you can use it as a digital Visa card).