On March 15, 2024 we received notice from the automotive manufacturer sponsoring this research that the prototype vehicle we are testing would not be ready in time for our research study March 26-29. As a result, this research study has been postponed to April 19-21.

The entirety of the in-person research study consists of an approximately 2-hour survey. You would evaluate several display vehicles via a survey on a tablet computer, telling us what you like and dislike about each vehicle. One of these vehicles is confidential and has not been released to the public so your opinions will help shape the ultimate design and marketing for this vehicle. In the survey, you would also provide feedback on your current vehicle and future vehicle needs so that we understand more about you, your driving habits, and what you look for in a vehicle. The survey is completely self-administered; meaning, once we hand you the tablet computer, you are on your own and the survey will instruct you on what to do.

We are looking for a certain type of consumer to participate so we need to ask some questions to see if you match our profile. If you do match our profile and qualify to participate in the in-person research event, we will provide further details at the conclusion of the qualifying survey. The survey should take 5-10 minutes to complete.

Please click the ‘Start Survey’ button to see if you qualify for participation.

Note: There is no compensation for completing this qualifying survey; this is only to determine if you are eligible for the in-person evaluation. Not all will qualify so we thank you in advance for your time.