This study consists of two parts - a personal diary and an in-depth discussion. Half of those that complete the diary will be chosen to participate in the In-Depth Discussion.

Each activity is described in more detail below:

Online Diary

This is like a short-term blog that allows us to learn more about you and your vehicle preferences. It would require you to log into a website and complete different activities/tasks over the course of several days. The activities are designed to be short and simple and you will complete each by typing into the platform and appending pictures and/or videos to help describe your responses. Some example tasks are to film a video showing us the interior of your vehicle and what you like most and least, or telling us about yourself and your personality via a 1–2-minute video, or writing about your favorite brands and why you like them and uploading a picture of a recent item you purchased from that brand. The tasks will vary and can be completed at your leisure.

The diary platform offers a quick and efficient way for us to gather information from you and will feel similar to a social media site; however, all of your responses are confidential and other participants will not see any of your responses. The materials you provide (text/pictures/videos) will only be used for internal analysis and will not be released outside of the research companies conducting the research, and the automotive manufacturer that is sponsoring the research.

The activities will be released on November 18th and you can complete a little bit each day or do all the activities at once. We understand things come up and we need to be flexible, so the site is open for a few weeks. The target due date for you to complete your online diary is December 8th. Most people take about three total hours spread across several days to complete all activities. Upon completion of all activities you will receive $250.

Focus Group

A qualitative technique used to help gain an in-depth understanding of consumer attitudes and beliefs. The Focus Group will consist of 5-6 other people like yourself and will be led by one of our professional moderators. We will have several vehicles on display, as well as some new vehicle concepts, and we would like to get consumer opinions on vehicle design and marketability. We will also discuss a variety of other automotive topics like vehicle usage, driving habits, future vehicle needs, etc. The group will last about 2 hours and upon completion you will receive $200.

The focus groups are being conducted in the Atlanta area (Smyrna) on December 1-3 and in Downtown Seattle December 4-6 with times available in the morning, afternoon, and evening. The date and time of the group you qualify for is based on your responses to the qualifying survey and will be revealed, along with the exact venue address and schedule, if you qualify to participate.

Please note: compensation will be provided in the form of a digital gift card, which is redeemable at hundreds of different vendors (Amazon, Home Depot, Target, Best Buy, and many more), or it can be redeemed as a Visa and used anywhere Visa is accepted.