Thank you for your interest in our automotive research study.

The online diary activity is described in more detail below:

Online Diary

This is like a short-term blog that allows us to learn more about you and your vehicle preferences. It would require you to log into a website and complete different activities/tasks over the course of several days. The activities are designed to be short and simple and you will complete each by typing into the platform and appending pictures and/or videos to help describe your responses. Some example tasks are to film a video showing us the interior of your vehicle and what you like most and least, or telling us about yourself and your personality via a 1–2-minute video, or writing about your favorite brands and why you like them and uploading a picture of a recent item you purchased from that brand. The tasks will vary and can be completed at your leisure.

The diary platform offers a quick and efficient way for us to gather information from you and will feel similar to a social media site; however, all of your responses are confidential and other participants will not see any of your responses. The materials you provide (text/pictures/videos) will only be used for internal analysis and will not be released outside of the research companies conducting the research, and the automotive manufacturer that is sponsoring the research.

The activities will be released on November 18th and you can complete a little bit each day or do all the activities at once. We understand things come up and we need to be flexible, so the site is open for a few weeks. The target due date for you to complete your online diary is December 8th. Most people take about three total hours spread across several days to complete all activities. Upon completion of all activities you will receive $250.

Please note: compensation will be provided in the form of a digital gift card, which is redeemable at hundreds of different vendors (Amazon, Home Depot, Target, Best Buy, and many more), or it can be redeemed as a Visa and used anywhere Visa is accepted.