Thank you for your interest in our automotive research study. We are looking for a certain type of consumer to participate so we need to ask some questions to see if you match our profile.
This survey should take about 10 minutes to complete. Please note, there is no compensation for completing this online survey; this is only to determine if you qualify for the Home Visit Discussion. Not all will qualify so we thank you in advance for your time.
Please read the description of the Home Visit Discussion below and if you are willing and able to participate then click the button below to start the qualifying survey.
We are conducting Home Visit Discussions, or what we call Ethnographies in the research world. Ethnographies allow us to view consumers in their natural habitat - sort of like a human safari. We obtain feedback by watching consumers use products or services how they normally would in their daily lives to not only understand how they use and/or shop for products, but also to learn more about their personalities and motivations. This ethnography would start at your home, where you would give us a tour of your home, showing us your daily life. We would focus on your vehicle(s) in your home and how you use them. We may also take a short drive in your vehicle to a popular destination for you. We would have 5-6 people come to your home to observe and ask questions. We expect the ethnography to last about two-hours, and upon completion you would receive $300.
The entirety of the discussion would be audio and video recorded for our own internal reporting purposes. The audio/video would not be released outside of the research companies conducting the research, and the automotive manufacturer that is sponsoring the research.