https://sift-research.com/home daily 1.0 2025-04-03 https://sift-research.com/whereweare daily 0.75 2020-09-30 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599430013717-F27YWZXXIW4X7J6F1T9H/sign+up+2.jpg Contact https://sift-research.com/our-approach daily 0.75 2020-09-16 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1593052508587-43J71VU7TINQEWY9NA6L/design.jpg Our Approach Maybe you’re struggling with what type of research to conduct or need help with your sample plan - we can help. Sift Research is experienced with all research techniques and methodologies. We understand when qualitative research may be the best approach versus quantitative, or vice versa. We also have a keen understanding of sampling so we can help identify the right research audience. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1593052590288-KZEYLXSASVQXQFJ9N1OY/execute.jpg Our Approach Maybe you know what methodology to conduct, but you need a partner to help collect the data - we can help. It starts with respondent recruiting and we believe this to be the most important aspect of any project. If you’re not collecting data from the right research audience, then results will be meaningless. We take great pride in our commitment to respondent quality and will always go above and beyond to find the “right” respondents. The Sift team is highly experienced with most research methodologies. Having conducted many different types of research over the past 20 years, we’ve learned a thing or two about the benefits and pitfalls of each methodology. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1593052702034-NUMYD2GI8UWR36ZCRFOK/analyze.jpg Our Approach Or, maybe you just need help analyzing existing data and creating a report - we can help. We’re experienced data analysts and story tellers. We have reported many different methodologies and techniques, including advanced techniques like conjoints, key driver analysis, max-diff, etc. https://sift-research.com/signup-disclaimer daily 0.75 2024-07-19 https://sift-research.com/join daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1593052041512-75WUF96DHNA0FLTPUL3O/Pick+Brain.jpg Join https://sift-research.com/who-we-are daily 0.75 2023-05-24 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597260439910-O75LI3DRIBTXI10KRX29/Project+Staff.jpg Who We Are https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599358887532-TWQJJTXSSEHM89XK9SQL/IA_CompanyMember_450w.jpg Who We Are https://sift-research.com/data-collection-methods daily 0.75 2020-09-16 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1594070031788-QNQF8DTV8THH9IPT4Q6C/Focus+Groups.jpg Data Collection Methods - Focus Groups The tried and true qualitative technique used to help gain an in-depth understanding of consumer attitudes and beliefs. Focus Groups are conducted in a group setting (six respondents is typically best) and led by a professional moderator. The group setting allows for respondents to debate and bounce ideas off one another, helping to unlock insights that may have otherwise remained undiscovered. Focus Groups are best utilized in conjunction with quantitative research to help uncover the “whys” behind the numbers. Groups can be conducted in-person or online. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597345847699-PAE932FWQJS5L19QMUYK/Online+Survey.jpg Data Collection Methods - Online Surveys Everyone has probably received an invite to participate in an online survey at this point. They are the most common form of quantitative research because they are a great way to answer pressing business questions quickly. They are typically much more cost effective than any other form of quantitative research and results can be provided in short time. Online surveys should always be short (15 minutes or less is best) so they are somewhat limited in attainable information. However, online surveys allow for large sample sizes that can be geographically and demographically diverse and allow respondents to complete at their own pace, on their own time. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1600271866815-TNIRTG7SLCKKXIWRB0EM/CLT.jpg Data Collection Methods - Central Location Tests Ford, Nike, Samsung, McDonald’s, Apple. What do they all have in common? They all sell a lot of their products to consumers. They also do a lot of research testing those products with consumers to make sure they are releasing a product that consumers will buy. Central Location Tests (CLTs) allow respondents to test new products or services in person. Most CLTs involve a product or service that is new to the market and unreleased. Most involve a mix of quantitative and qualitative methodologies where the quantitative data feeds the qualitative activities. This allows for a deeper understanding of the “whys” behind the quantitative data (i.e. numbers). https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597359476289-ROYSTAIAWZ5RLKO46CF6/ethnography.jpg Data Collection Methods - Ethnographies View consumers in their natural habitat - sort of like a human safari. What better way to get feedback then to watch consumers use products or services how they normally would in their daily lives. This can take the form of following consumers while they shop, watching them interact with family and/or products in their home, or driving along with them in their vehicle. Essentially, watching consumers in their normal routines to not only understand how they use and/or shop for products, but also to learn more about their personalities and motivations. Ethnographies are led by a professional moderator and tend to be more organic than a focus group taking place in an unnatural environment. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597345468677-64L1BF44FWLGRHDTQSMI/SME.jpg Data Collection Methods - Subject Matter Expert In-Depth Interviews ( IDIs) “Whatever you do in life, surround yourself with smart people who’ll argue with you” - John Wooden Consumers are great for a better understanding of your target market and product/service usage, but sometimes you need someone to challenge your line of thinking. Experts within your industry, that have spent their entire career in their niche, are able to present information and ideas you may have never considered. Sometimes experts outside of your industry may be able to provide a fresh look at an old concept. Whatever the objective, it can never hurt to listen to the advice of someone that knows what they’re talking about. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597345276082-HDXR332AWUACSIPQU8CJ/Intercept.jpg Data Collection Methods - Intercepts Many surveys ask respondents to “think back to when…” Problem with this question is many consumers don’t remember all the details about what you are asking, or it has been too long so their opinion has either changed or softened. Intercept surveys are a great way to elicit feedback from consumers “in-the-moment” so recall is easy and opinions are fresh. Test sponsorship awareness and effectiveness at a music festival, test consumer reaction to a new product offering at a car show, gather opinions from shoppers at your store, etc. Sift deploys a team of experienced and professional interviewers to obtain those vital, in-the-moment opinions. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597349488744-9MB03IQVKGIYYZXY9BNX/Asynch+Qual.jpg Data Collection Methods - Asynchronous Qualitative Asynchronous Qualitative is great for respondents that are not articulate when expressing their views orally, or clam up in front of others. It allows them to provide feedback on their own time, when it is most convenient for them, which can often result in more thoughtful responses. Online diaries with text, pictures, and videos can provide a glimpse of respondents‘ daily lives and product/service usage. Research providers are able to interact with respondents in the diary platform by posting comments or questions related to already completed tasks. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597357981720-DC4DQ3VIMEARBCMH4XHC/usability.jpg Data Collection Methods - Usability Tests Usability testing allows researchers to learn how consumers are using products or services, understand their frustrations and pain points, and uncover opportunities for improvement. This is done in a controlled environment where respondents are given tasks and researchers are able to watch the respondent perform these tasks live, usually via a multi-camera set up. Usability testing typically involves at least two cameras, one facing the respondent and the other showing the product/service being used. Video is then shown on a split-screen and can be transmitted to anywhere in the world. https://sift-research.com/industries daily 0.75 2020-10-01 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597173873739-N92FLEMBXFNXUT0M4UKY/Appliance.jpg Industries https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599771734072-Y1QIAYUCYPAH82RLJ2QY/Consumer%2BElectronics.jpg Industries https://sift-research.com/carclinics daily 0.75 2020-09-30 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1598050995998-M7MVG5GW5DGP76RKLGRJ/20140301_Trade-151_0124-copy.jpg Car Clinics - Static Clinics As technology evolves, car clinics have taken on many shapes and sizes. We have embraced these changes and conducted just about every style of car clinics. Virtual Reality evaluations with VR headsets, 3D theater with life-size images, smaller 2D images on large TVs, resin or clay models, and real cars…we’ve done them all, many times. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1598052948531-ZXYKUOW1HDJ0D5HANYTM/Dynamic+Clinic.jpg Car Clinics - Dynamic Clinics Dynamic (i.e. Drive) clinics are sometimes conducted as a standalone project, and other times conducted as part of a static clinic. Either way, dynamic clinics can be tricky to plan and execute, but we have it down. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599273517897-5LGHA8Q0TFGYIOHE7LJ3/Qual+Icon.png Car Clinics https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599274019365-WKU3HI95YAIZSSN3ET0J/Online+Surveys+Icon.png Car Clinics https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599274128015-LVPEJ9AVC8B77Y8MP917/Intercept+Icon.png Car Clinics https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599274185657-IKHMI8PIASVCIEX15VFN/Usability+Icon.png Car Clinics https://sift-research.com/where-we-work daily 0.75 2020-09-16 https://sift-research.com/data-quality daily 0.75 2020-09-22 https://sift-research.com/overview daily 0.75 2020-09-10 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1596924638743-E5YLNHX51WS4BZV4RI5H/Respondent+privacy.jpg Overview https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1596924680875-8O7XM13CGMJO71L036C5/client+privacy.jpg Overview https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1595290378292-MNLGDNSE9RX5SQXCOH49/IA_CompanyMember_200w.png Overview https://sift-research.com/privacy-policy daily 0.75 2023-06-13 https://sift-research.com/philosophy daily 0.75 2020-09-22 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597872293069-QQQLB6Y318N6QLR56ZB3/data+quality+circle+1.png Philosophy https://sift-research.com/automotive-studies daily 0.75 2020-09-16 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1596908583236-D19WJ5XCYDXE7D4YHU0E/Static+Clinic+Icon.png Automotive Studies Exterior & Interior Design, Pricing & Positioning, Engineering, and Feature Tests. Resin models or real cars, Virtual Reality (VR), 3D theater (life-size images), and/or 2D images (large TVs). https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1596909803860-N6X53MBDKCWSMAZETVGQ/Dynamic+Clinic+Icon.png Automotive Studies Performance Evaluations, NVH & Comfort, ADAS Feature Tests, and Telematics Systems. Conducted on city streets/highways or on closed courses. Ability to live-stream a multi-camera recording to anywhere in the world. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1596923355657-SBJL3X7CF2470FYMC2Y4/Intercept+Icon.png Automotive Studies Car Shows, Sporting Events, Festivals / Concerts, and Conferences / Expos. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1596923194905-XY5I4FAMT1Z1CZ3K32X7/Qual+Icon.png Automotive Studies Focus Groups, Ethnographies, Creative Workshops, Expert IDIs, Online Diaries, Drive Video Journals, and Video Testimonials. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1596923456699-FOX3SYWR63HR55UQZ7TG/Usability+Icon.png Automotive Studies Telematics Systems (In-Vehicle and App), Infotainment Systems, and Advanced Features. https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1596923286938-R8VDGNEP71K65E7EURFZ/Online+Surveys+Icon.png Automotive Studies Vehicle Pricing, Feature Evaluations & Pricing, Brand Analysis, Concept Testing, etc. https://sift-research.com/automotive-qual daily 0.75 2020-09-18 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1598040402904-SMUWIC8B4YZHS9BA9T0N/stock-photo-happy-friends-making-a-selfie-video-streaming-in-convertible-car-on-summer-vacation-young-people-1048855745.jpg Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1598040494791-DH58PTIWSEGVCGDU02JT/Video+Journal.jpg Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1598040590702-U5IETVU5NK9VTC90XAX8/stock-photo--s-female-teacher-teach-by-video-call-explain-educational-material-to-trainee-distantly-seated-on-1694685298.jpg Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599407598795-RASYXR28B7FHRBEU5UJO/Auto+FG.jpg Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1600272486764-1DW10LMNHFJPJQBNUBEK/Ethno.jpg Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599407447562-C7J0N71ZNK23XV11EEJ4/Auto+Expert.jpg Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599774293031-M97FS483S2T7JWEKQD8A/Live+Drive.jpg Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599275175226-ZX9OC44M69PPVI3AWF5F/Static+Clinic+Icon.png Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599275309462-DMWCLLGUJWZA84ON620P/Dynamic+Clinic+Icon.png Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599275399106-GHA7OAHD27142EMDG3BZ/Online+Surveys+Icon.png Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599275479004-ID23OV08VPFQOERXH2U7/Intercept+Icon.png Automotive Qual https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599275534192-3BC2JP6VWH3KI3BG4LWS/Usability+Icon.png Automotive Qual 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https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599406959533-UWIZP2ZV49O8EFAL8RE0/Static+Clinic+Icon.png Automotive Usability https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599406986733-WWW5S3KVJOYL8E1YVZ1O/Dynamic+Clinic+Icon.png Automotive Usability https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599407031415-JH55YYDA72CJBTNNDZKL/Qual+Icon.png Automotive Usability https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599407059204-9MX59JFCCHFOSX2MT9ED/Online+Surveys+Icon.png Automotive Usability https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1599407089533-E61DES1DNWPPLRD8TJQ9/Intercept+Icon.png Automotive Usability https://sift-research.com/automotive-cred daily 0.75 2020-09-17 https://images.squarespace-cdn.com/content/v1/5e9f51df7ac89e3361352d84/1597275762940-ZS6MVX0GEMNIRFCU87NW/shutterstock_120865777.jpg Automotive Cred 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